Google Maps is your new front door
For a local business, the map pack is the high street. If you're not on it, you're not on the street.
When someone needs a plumber, a hairdresser or a dentist, they don't open a directory. They search, and Google shows them a map with three businesses pinned to it. That little box — the map pack — is now the busiest stretch of high street there is.
Being on it isn't luck. It's a properly set up and tuned Google Business Profile: the right category, accurate hours, real photos, a steady flow of reviews, and a website that backs it all up.
Most local businesses either haven't claimed their profile or have left it half-finished. That's an open goal. Get it right and you appear at the exact moment someone nearby is ready to act.
We set this up as part of every build, because a beautiful website nobody can find is just an expensive secret.